For the upcoming issue of Forbes magazine, Jay-Z and Warren Buffett sat down to lunch with Steve Forbes to talk money - and philanthropy. The two financial moguls discussed their personal successes over strawberry malts, and cited the obstacles that come with charitable giving.
Buffett explained to Forbes,
It's tougher than business, Steve. You're looking for easy things to do in business. If people have liked drinking Coca-Cola for 100 years, they'll probably like it for another 100. It doesn't require great brainpower to figure that out. In philanthropy you're tackling the tougher problems of society, things where people have applied money and intelligence before and haven't really solved the problem.
The interview, published Thursday on Forbes.com, will hit newsstands on Oct. 11, 2010.