NBC Universal and Microsoft, the parents of msnbc.com, are holding high-level talks about changing its name, an unusual and potentially risky endeavor for the third most popular news Web site in the United States.
...The two parents have not yet agreed on what to call the site. But according to internal memorandums obtained by The New York Times this week, the parents have concluded that the brand known as msnbc.com, a strictly objective news site, is widely confused with MSNBC, the cable television channel that has taken a strongly liberal bent in recent years.
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As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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