Designed by Ugo Rondinone, the Hell, Yes! sign has been a part of the museum's exterior identity for the past three years. As early as November, it will be removed and replaced with a giant steel and lacquer 'Rose' sculpture by Isa Genzken.
According to Hyperallergic, The "Rose" has been exhibited previously at the 2008 Art Basel and it was purchased by a collector for a €750,000.
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