11/03/2010 04:19 pm ET Updated May 25, 2011

Adultery Dating Service

The adultery website AshleyMadison.com isn't good just for two-timing -- it can drive scientific research.

To study infidelity, researchers scanned publicly accessible ads from 200 men and 200 women chosen at random from the site, which was started in 2001 and, as a "discreet dating service," caters primarily to people already involved in a relationship.

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