11/04/2010 01:48 pm ET Updated Dec 06, 2017

'Daisy' Ad Revisited To Urge Senate To Pass New START

A new take on Lyndon Johnson's controversial "Daisy" ad has been produced, in an effort to urge the incoming Senate to ratify a bilateral nuclear arms reduction treaty with Russia.

Like its 1964 predecessor, the new commercial features a young girl plucking petals off a yellow daisy. Her youthful voice eventually morphs into that of an ominous-sounding older male counting down a missile launch, while the camera zooms into her pupil to show a mushroom cloud from a nuclear explosion.

The campaign hits airwaves just as a new batch of Republicans are about to take office in January. The Republican party has been reportedly reluctant to back the new Strategic Arms Reduction Treaty, or New START, which would require the United States and Russia to reduce their nuclear stockpiles to no more than 1,550 warheads. New START appropriately replaces the START treaty, which took effect in 1991 but expired last year.

See the full commerical here: