BOOKS
12/02/2010 02:06 pm ET Updated May 25, 2011

Can Publishers Use Social Games?

We stopped by Mediabistro's Social Gaming Summit yesterday, gathering some publishing intelligence from Manny Anekal, the director of brand advertising at Zynga Games. Using Facebook games like FarmVille and Mafia Wars, the company has created new hubs for virtual commerce as players buy items and complete goals.

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