National fast-food chains continue innovating at breakneck speed, trying to keep pace with the competition and stabilize their market share - all the while being assaulted by new chains and much better stand-alones in key urban areas. Realizing that all their food is insipid and bland, in a country where consumers are increasingly craving hot peppers, and also realizing that their food is invariably so soft it could be eaten without aid of teeth, Taco Bell has decided to retro-engineer their newest product - the so-called "Beefy Crunch Burrito."
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