01/28/2011 04:40 pm ET Updated May 25, 2011

Kevin Love's All-Star Campaign Video: Timberwolves Star Creates New Cologne

The 2011 NBA All-Star Game starting lineups were announced on Thursday, but the reserves won't be revealed until Feb. 3. Minnesota Timberwolves star Kevin Love has started campaigning to get chosen for the all-star game with his new fragrance called "Numb#rs." Love recorded the first 30-30 game in 28 years against the Knicks in November. He averages 21.6 points and 15.7 rebounds per game. Scroll down to watch the video.