HUFFINGTON POST
02/16/2011 12:21 pm ET Updated May 25, 2011

Chipotle Registers 'ShopHouse' Name For Upcoming Asian Fast-Casual Concept

When news broke late last year that Chipotle's Steve Ells was drawing up plans for an Asian fast-casual concept, the company refused to divulge much. "We want to leave a little mystery," Chris Arnold, director of public relations for the company, explained.

But word's starting to leak out about what might be in store, and now we have a potential name: The company registered ShopHouse Southeast Asian Kitchen with the U.S. Patent and Trademark office back in January, according to Nation's Restaurant News.

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