02/23/2011 02:13 pm ET Updated May 25, 2011

School Districts In Iowa Compete For Enrollment, Use Advertisements To Attract Students

Iowa schools usually compete for basketball titles and top test scores this time of year. Now they're battling each other for students, too.

Driven by dollar signs, the pursuit of pupils through advertising and other recruiting efforts is a sign of the times in a state where a shrinking rural population has eroded enrollments and forced schools to close.

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