03/01/2011 04:57 pm ET Updated May 25, 2011

National Underwear Day: Brazilian Models Celebrate With Lacy March (PHOTOS)

BRASILIA, Brazil - Carnival is still a few days away, but some Brazilians are already strutting through the streets wearing next to nothing.

About 25 models paraded in their skivvies through a busy district in Brasilia on Tuesday to mark National Underwear Day.

Women in lingerie, thigh-high stockings and stiletto heels mingled with men wearing boxers, briefs and stylish top hats.

Bystanders gawked and took photos, bus drivers abandoned their vehicles and a growing crowd followed the models from a mall to a bus station.

The parade of undergarments is organized by a fashion website and inspired by a similar event in New York.

Organizers say it's meant to promote Brazil's underwear manufacturing industry.