03/16/2011 11:53 am ET Updated Dec 06, 2017

Tyra Launches Type F, Talks Trenchcoats (VIDEO)

Tyra Banks...we mean Tyra (apparently, she dropped her last name à la Madonna or Sinbad) launched her lifestyle site Type F this week, upon which the "America's Next Top Model" host plans to dispense fashion and beauty advice to the masses.

Okay, okay -- at first we were skeptical and perhaps we still are. But Tyra has a way of talking to the people. We even enjoyed her first "Fa-Fa-Fa-Fashion" video about how to wear a trenchcoat. No, not because we needed a mental image of Tyra eating Philly Cheesesteak sandwiches in the middle of the night donning nothing but a jacket, but because we adore Andre Leon Talley and the two arguably make a cute couple. If anyone can balance out Miss Banks, it's ALT.

Take a look and tell us if you'll become a disciple of Type F.


The Trenchcoat -- powered by TYPEF.COM

Take a look at some behind-the-scenes footage from The Cut.