The website greets visiters with text saying, "This campaign is just kicking off. We're opening up offices, unpacking boxes, and starting a conversation with supporters like you to help shape our path to victory." Along with the note, the site features a video announcing the start of Obama's reelection operation. The clip was sent to supporters via email and text message early Monday morning.
Obama and his team can be expected to use social media as an integral component of its larger messaging strategy and political operation. The president garned praise for the way in which his 2008 campaign aimed to leverage technology to reach voters and, it seems his 2012 operation will look to do the same once again.