04/04/2011 10:40 am ET Updated Jun 04, 2011

Voter Turnout: The Fried Chicken Incentive Used By Damon M. Cann Of Utah State University

Damon M. Cann of Utah State University detailed how he knocked on doors in River Heights, Utah, and to one group made a distinctly rhetorical plea to vote in an upcoming election, for the sake of democracy. To another group, he randomly offered discount coupons for fried chicken, French fries, a Mexican meal and rock climbing if they went to the polls. If later inspection of the rolls confirmed you had indeed voted, you'd got a coupon for, in the case of the fried chicken, two buckets worth at KFC.

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