The cover of the new Madden 2012 video game will be Cleveland Browns running back Peyton Hillis.
The 25-year-old beat Philadelphia Eagles quarterback Michael Vick in the final round of fan voting.
“It means a lot to me and my family,” Hillis said. “I just want to say thank you.”
The 32-player bracket began on March 21 and it was the first time fans voted for the game's cover.
Hillis rushed for 1,177 yards and 11 touchdowns in 2010,