In the past month, both Subway and Wendy's have announced plans to open new fast food outposts in China. Representatives from Subway told the AFP that they hope to have opened "well over 600" stores in the People's Republic by 2015. This is almost triple the number—220—they have today. Wendy's, which announced the dissolution of its three-year partnership with Arby's today, has just begun opening outposts in emerging Eurasian markets. It launched a Russian venture in June. Wendy's representatives said that the chain plans to move into Brazil and China shortly.
Chinese food spending is expected to grow about 80% by 2015. Though American fast food sales have remained strong throughout the recession, experts have pointed to emerging markets as the central source for future revenue in the sector. The strongest force in the Chinese fast food market today is YUM! Foods, which owns KFC and Pizza Hut, among others.