07/25/2011 01:19 pm ET Updated Sep 24, 2011

Jayant Kulkarni, Quartzy: 27 Million and Counting

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the least, and no two entrepreneurial paths are exactly the same, whether they result in fame and fortune or just a few hard knocks.

There are an estimated 27 million small businesses in the United States. And 27 Million and Counting is our attempt to capture as many of these unique, only-in-America success stories as we can. The premise is simple -- we give entrepreneurs 60 seconds to share their stories, in their own words. We hope they will inspire, inform and maybe make you laugh. This is Jayant's story.

Name: Jayant Kulkarni
Company: Quartzy
Location: New York
Fun fact: Quartzy is named after the highest-scoring word in Scrabble.


The original version of this article appeared on AOL Small Business on 7/25/11.