08/01/2011 05:47 pm ET Updated Oct 01, 2011

Colleges Fight Google Ads That Reroute Prospective Students

A few weeks ago, when Jeff Harmon searched on Google for North Arkansas College, an ad appeared next to the results that offered information about the University of Arkansas at Fort Smith. Clicking on the ad took Mr. Harmon to, where he filled out a form that promised to send him material about Fort Smith.

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