08/09/2011 03:15 pm ET Updated Oct 09, 2011

Sister 2 Sister, Sofn' Free Launch 'Hair Attitude Survey'

Black PR Wire: ATLANTA -- How much time and money does a woman spend on her hair, and what makes her decide to transition it to natural after years of relaxers or keep up her chemical routine? Would she rather have a week's worth of good hair days or lose 10 pounds?

To delve into the subject of women's beauty routines, ideals, insecurities and pride, the maker of Sofn'free GroHealthy products has partnered with Sister 2 Sister, the entertainment magazine for African-American women, to go right to the source.