10/23/2011 10:51 pm ET Updated Dec 23, 2011

DeMarco Murray Touchdown: Cowboys Running Back Scores On First Carry Of Game (VIDEO)

It's hard to imagine getting off to a better start than this. WIth Dallas Cowboys running back Felix Jones on the shelf due to injury, DeMarco Murray got a chance to play a key role in the 'Boys strategy against the Rams on Sunday. The 23-year-old rookie out of Oklahoma turned a few heads -- along with the ankles of would-be tacklers.

With his first carry of the game, Murray took a delayed handoff 91 yards for a touchdown. Tony Romo's fake froze the Rams' defense, creating gaping holes for Murray, who went the whole way untouched. Murray hardly slowed after that, breaking the franchise's single-game rushing record with 253 yards . The record had been held by Hall of Famers Tony Dorsett and then the league's rushing leader Emmitt Smith.

Tim MacMahon of ESPNDallas noted on Twitter that the last time Dallas had a breakout game on the ground like Week 7 against the Rams, Julius Jones ran for 198 yards against Seattle in 2004.

ESPN's Calvin Watkins pointed out that Murray rushed for the second most yards by a rookie in league history. It was also the 10th best rushing day in NFL history too.