11/03/2011 08:50 am ET Updated Jan 03, 2012

Fox Business Network Battles Anemic Ratings

t was an abysmal month for Fox News' young sibling channel. Fox Business Network saw an average daily viewership of around 65,000 for October, according to Nielsen, which also happened to be the month of the network's four-year anniversary. In its target 25-54 demo, though, Fox Business only drew an average of 10,000 viewers per day. This, compared to the network's chief competitor, CNBC, which saw around 201,000 viewers on average and 59,000 in the 25-54 age group. A source familiar with the network says that four years in, they expected Fox Business to be performing "a lot better than 10,000 in the target demo."

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