12/05/2011 12:08 pm ET

Whitney Thompson, 'America's Next Top Model' Winner, Launches Plus-Size Dating Site

"America's Next Top Model" season 10 champion Whitney Thompson has launched a new dating site aimed at helping plus-sized women find love.

As Page Six reports, Whitney's site, "The Big and the Beautiful," launched this week to the tune of $40/month dues for women who are looking for love.

Whitney told Page Six that the genesis for her idea was her own struggles with online dating:

"[When] I would [call myself] a 'plus-sized model' . . . guys would expect me to be a really big girl. But if I said, 'I'm a model,' [they were] disappointed that I'm bigger. Either way, I wasn't what the guy was looking for," she says.

Struggles with online dating? We're sure several women can relate to that! (Not us. No, definitely not us.)

"I created this site so people don’t have to stress over their profile, but can focus on the fun and excitement of meeting and dating other incredible people of all shapes and sizes," Whitney told Radar Online.

Since "ANTM," Whitney's posed topless for Love Your Body Day and served as spokesperson for the National Eating Disorders Association. Her other recent ventures include a candle and jewelry company, called Supermodel.

Whitney's not the only fashion personality to hook up with an online dating site recently; Diane von Furstenberg teamed up with to lead a series of dating seminars that focus on ameliorating singles' wardrobes.

We applaud Whitney for celebrating women of all sizes, but for naysayers, the controversy will surely be: does creating a separate dating site for plus-sized women marginalize them? What's wrong with women of all sizes using the same sites?

Read more at Page Six.