Shopping online is rapidly becoming the norm, with consumers moving from online shopping to mobile shopping in record numbers this holiday season. But whether they're shopping on a desktop, laptop or smartphone, a new study from the National Cyber Security Alliance and McAfee has some insights into what stops consumers from buying on your website.
- 56 percent abandoned their purchases because they weren't sure the site was secure
- 53 percent were concerned the site was asking for more information than they thought was necessary
- 42 percent cited safety and security concerns as the reason they abandoned their purchases