In a fickle landscape for food businesses, many cupcake shops have opened in recent years in San Francisco -- and, happily, they continue to stick around. While not every innovation regarding the dessert has worked out in practice (cupcake and wine pairings should be banned), there's still a clear demand.
SFoodie is a tough customer when it comes to cupcakes. We are not on a diet. We are not lured or fooled by a sky-high swirl of frosting. And we're not swayed by sprinkles, though we do have an appreciation for the occasional edible glitter. Attention must be paid to the cake itself, ideally with a not-too-dense crumb (how the inside looks, not what falls off it). You'd probably not be shocked to know how many places make that an afterthought.
Here are our 10 favorite current spots for cupcakes: