01/30/2012 05:05 pm ET Updated Dec 06, 2017

Social Media Marketing: An Easy Guide

While President Obama tweets from the Oval Office and McDonald's documents the very farm that grows its potatoes on YouTube, many small-business owners are still apprehensive about diving into social media. According to a recent survey by Zoomerang Online Surveys and Polls and GrowBiz Media, only a third of small-business owners are using social media, while 40 percent plan on tackling it in 2012.

Flowtown, a social media marketing consultation firm, created the following infographic to help small businesses get with the times, with information on the top social media sites, their purpose and their lingo.

Flowtown - Social Media Marketing Application