When the International Ice Hockey Federation chose Belarus to host the 2014 Hockey World Cup, it may not have expected to attract the ire of a legion of topless Ukrainian feminists.
The organization's decision to allow Belarus' capital city Minsk to host the games despite the country's poor human rights record prompted criticism from European politicians, but drew little international attention.
That's where FEMEN, a radical group formed in 2008, stepped up to the plate.
SCROLL DOWN FOR PHOTOS (WARNING: PHOTOS CONTAIN PARTIAL NUDITY)
According to Russia Today, FEMEN demonstrated topless in the freezing cold near the IIHF's main office in Zurich, Switzerland.
"Topless protests are probably the strongest and most effective form of peaceful and nonviolent protests to attract attention," Anna Hutsol, one of FEMEN's leaders, told Radio Free Europe/Radio Liberty in an interview.
Russia Today reports that the protesters reminded the hockey organization that Belarusian officials had been denied entrance to the European Union and United States because of human rights violations.
FEMEN has staged several protests recently, including one against Vladimir Putin's United Russia party victory in the allegedly rigged elections last December.
This is not the first time that FEMEN has protested against the situation in Belarus. In December, three of its members were reportedly abducted by the Belarusian KGB, blindfolded, beaten, and left naked in a forest after protesting Belarusian President Alexander Lukashenko's rule.
Human Rights Watch notes that Alyaksandr Lukashenko's dictatorship has become increasingly repressive, with reports of human rights abuses including violations of due process, restrictions on media and violent crackdowns on demonstrators.
According to Amnesty International, Belarus is the last country in Europe to carry out executions.
In January, President Obama signed into law the Belarus Human Rights and Democracy Act of 2011, slapping new sanctions on the country.
Below, see photos of FEMEN's most recent protest.
WARNING: Photos below contain partial nudity.