03/06/2012 09:10 am ET Updated Mar 06, 2012

'View' Hosts Clash Over Rush Limbaugh Losing Advertisers (VIDEO)

The ladies of "The View" clashed with one another on Monday's show during a heated segment regarding the recent controversy surrounding talk radio host Rush Limbaugh.

Limbaugh issued a rare, public apology over the weekend after calling Georgetown University law student Sandra Fluke a "slut," and "prostitute" on air. Nine advertisers—including AOL, the parent company of The Huffington Post—have since parted ways with Limbaugh, and two radio stations have dropped his show.

Fluke, who was denied the right to speak at a controversial Republican hearing on contraception, spoke out about Limbaugh's apology on "The View." Prior to her arrival, the hosts discussed whether they believed advertisers were making the right decision to pull content from his radio program.

Co-host Elisabeth Hasselbeck referred to a Daily Beast article written by author Kirsten Powers titled, "Rush Limbaugh Isn’t the Only Media Misogynist." Hasselbeck said that Powers listed other men in the media, including MSNBC's Chris Matthews and Ed Schultz, who used inappropriate language towards women. "Are all those men going to have advertisers pull out of what they're doing?" Hasselbeck wondered.

"They should, this is the new fight," co-host Sherri Shepherd said. "If you don't like something somebody is saying. Not their boss, go to the advertisers."

Co-host Barbara Walters interrupted and pleaded for the floor. "Just let me say this quickly. No, advertisers should not drop out if they like Rush Limbaugh in general," Walters charged. "I'm speaking for this show. We say things on this show that people do not like. And that is one of the important parts of this show...It could apply to us."

Shepherd disagreed. "If we're saying things that [an audience member doesn't] like...what recourse do you have except to go to the advertisers?" Co-host Whoopi Goldberg weighed in and recalled how she lost support from sponsors for years. "If you don't like something that somebody is saying, you have the right to protest. But to take away their livelihood, I think is not the right way to go."

Walters reminded her co-hosts to consider their own show. "I just want you to think of this show. If you don't like what's being said, turn us off," she said.



Emotional moments on "The View":

Emotional moments on 'The View'