WASHINGTON -- If you saw a 12-foot-tall giraffe standing outside the Newseum on Thursday, you weren't hallucinating.
Dude is one of the many wild kingdom characters featured in Residence Inn's new ad campaign, which promotes the increased role of long-term travel in the American economy. He hung out in front of the Newseum, in a specially-tented area, until 1 p.m.
What giraffes have to do with hotels, we aren't quite sure.
But, let this be a lesson to other companies: If you want your ad campaign to get some attention, simply procure a giraffe for promotional purposes.
It should be noted, however, that from the looks of the Newseum's Facebook wall, it looks like not everyone is so pleased about the use of a live animal in such a promotion.