After abandoning Datsun nearly 30 years ago, Nissan is reviving the brand for economy cars sold in developing markets, according to Reuters.
The Datsun brand would return to countries like India, Russia and Indonesia on cars priced around $6,200. Nissan wants a sub-brand that will help the carmaker sell inexpensive cars in developing markets, but, at the same time, it doesn't want to damage Nissan brand's reputation. Toyota and Honda are also facing similar challenges in developing markets, according to Reuters.
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