03/15/2012 01:15 pm ET

Madison Avenue, Media Embrace Images Of Aging (VIDEO)

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Madison Avenue and the entertainment industry are finally recognizing the financial and social power of the baby boomers. Post 50s are taking those industries by storm -- a trend that is likely to continue for years. TODAY reports on the trend and interviews model Valerie Ramsey, 72, who was first recruited by an agency in her 60s, and media expert Donny Deutsch.