WEDDINGS
03/16/2012 02:46 pm ET

Dorm-room Startup Finds A Bridal Niche

Sam Franklin is not engaged to be married, but he spends most of his time thinking about wedding invitations.

In fact, the Seattle native, a marketing and entrepreneurship major at Washington University in St. Louis, is all about the bridal business. He started Greenvelope, an upscale electronic invitation service for formal events, from his dorm room in late 2010. Mr. Franklin, 21, got the idea after reading that couples in the U.S. sent 1.2 million electronic wedding invitations in 2008 via Evite.com.

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