05/03/2012 04:08 pm ET

Why ESPN Doesn't Cover Hockey

Does the NHL need ESPN?

It's a question that's been asked in every board room, sponsorship pitch meeting and press box around the NHL since the lockout. It was asked frequently during the early years of the NHL's relationship with Comcast on U.S. cable, as the embarrassing start on Outdoor Life Network begot the growing pains of VERSUS.

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