The Euphrates Institute seeks to create a "tipping point" where "20 percent" of the U.S. population is "Informed about Middle East issues; Inspired by trends of change and models of hope; and Transformed–personally equipped with the tools to be peacebuilders."
During her lecture, Wilder explained the figure of 20 percent is derived from Everett Rogers's research at Stanford which found that social change occurs when at least 20 percent of a population is behind the change. A groundswell is created that becomes an unstoppable momentum for change.
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