The family of missing 20th Century Fox executive Gavin Smith has started a new site to help find investigators find him.
"Find Gavin Smith," which launched Monday, has a physical description of Smith, contact information in case he's spotted and a blog that posts new updates about the search. It also includes a forum for people to add investigatory updates on the case.
His son, USC basketball player Evan Christian Smith, has been tweeting about Smith's disappearance in order to "keep the story alive." According to his Twitter feed, authorities have "combed the canyons" looking for Smith and have received a lot of tips, but none of them have proved useful yet.
Evan last spoke to his father two weeks ago, reports E! News.
On Tuesday night when he disappeared, Smith was staying over with a family friend in Oak Park, Calif. His wife, Lisa Smith, told ABC News that the two had spoken earlier in the day to arrange for someone to pick up their son Wednesday. When Smith didn't show up to work or to pick up his son, his family knew that something was wrong, and filed a missing persons report.
Smith's family wouldn't say why he was sleeping over at a friend's house. Evan told ABC News that Smith was a "great father" who had no reason to leave his family.
Smith is a distribution executive for 20th Century Fox who has worked on films like "Avatar" and "Star Wars." In 1975, he played on UCLA's championship basketball team under legendary Coach John Wooden.
The Los Angeles County Sheriff's Department released a description of him as 6-foot-6, 210 lb. man with green eyes, gray hair with blond streaks and a goatee. Other physical markers include a 5-inch scar on his calf and a 4-inch scar on his wrist.
He was last seen in purple workout pants and black and gray shoes, driving off in his black Mercedes at around 10 p.m. last Tuesday. His car is a black 2000 Mercedes 420E with padded storage racks on the roof and tinted windows.