05/16/2012 08:34 am ET Updated Jul 16, 2012

Five Lessons From Music's Most Feared Manager

British music industry school Bristol Institute of Modern Music (BIMM) is launching a three-year music management course and offering a £16,000 ($25,593) scholarship named after the late Led Zeppelin manager Peter Grant. Grant--who also managed the likes of Chuck Berry, Little Richard, and Jimmy Page's earlier band, the Yardbirds--cut unprecedented bargains with record companies and tour promoters that altered the industry landscape and helped win musicians a bigger share of the profits. And his occasional use of violence to get his way made him one of the most feared businessmen in rock 'n' roll.

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