When I talk to people about Google and its organizational culture, they are equally fascinated and hopeless, believing that the magic behind Google lies in the deep revenue streams that make it possible to feed its employees three meals a day. Small businesses, especially, tend to dismiss Google as a wholly unattainable model for running a business.
However, I learned core lessons at Google that transformed the way I look at problem solving and strategic thinking. There were statements that I heard early and often that guided decision-making at every level of the organization. These mantras are at the core of innovation for Google but translate readily to any business to create agility, employee engagement and ultimately, stronger business results. Google's success owes far more to these mantras than the food in the cafes, and even better, they cost no money to implement.