07/10/2012 05:01 pm ET

Savannah Guthrie 'Today' Show Debut Loses To 'Good Morning America' In Ratings

Savannah Guthrie's debut as co-anchor was not enough to give "Today" a ratings victory on Monday.

Early numbers show that ABC rival "Good Morning America" beat "Today" in both total viewers and the coveted key demographic on Monday, kicking off the weekly ratings rat race.

The Monday win is a notable one for the morning shows, since NBC was likely hoping to get a boost from the interest surrounding Guthrie's first day. Guthrie ascended to the spot a little more than a week after she replaced former co-host Ann Curry following a year that saw the NBC show fall from its perch as the number one morning show on television. "Good Morning America" beat "Today" in April 2012, ending the NBC morning show's 16-year ratings winning streak.

Although "Good Morning America" beat the "Today" show's Monday ratings, either network can still win the week.