07/12/2012 08:52 am ET Updated Sep 11, 2012

Sun Valley 2012: Murdochs, Media Bigwigs Descend On Idaho Conference (PHOTOS)

It's that time of the year again: the Sun Valley conference is here.

Like the swallows returning to Capistrano, media, business and tech moguls are hypnotically drawn to the Idaho town every year for an orgy of back-scratching (and possibly deal-making).

It's also a chance for some of the richest and most powerful to let their hair down and show off their summer wear.

One group that immediately caught the eye: the Murdochs, who descended en masse to the conference. James, Lachlan, Rupert and Wendi all turned up. The Daily Mail acidly noted that James appears to have packed on a few pounds ("Taken to the comfort food then?") in the wake of what must have been an emotionally trying year. (For some reason, the Mail removed its article from its website.) Lachlan, too, seemed to cut a less dashing and more haggard figure than the public is used to seeing from him.

Rupert Murdoch, naturally, looked as jolly as ever, sporting a series of fair-weather getups, from a very color-coordinated outfit in contrasting shades of blue (complete with matching umbrella) to a somewhat disarming shorts-and-T-shirt combination which left him looking more like a grandfather on a tourist jaunt than a billionaire media titan.

The Murdochs were far from the only bigwigs at Sun Valley, of course. Everyone from Apple's Tim Cook to the Washington Post's Don Graham to Barry Diller and Diane von Furstenberg turned up. Below, see some of the famous faces at this year's conference.