08/06/2012 02:07 pm ET Updated Aug 07, 2012

Pink For Cover Girl: The Singer Is The Unlikely Face Of The Makeup Brand

When you think of CoverGirl, your mind doesn't automatically shift to duct tape pasties, subversive pop-rock music and neon bouffant hair. So, if you're like us, you'll have to rewire your brain to adjust to the makeup brand's latest campaign face announced today: Pink.

The singer follows in the footsteps of former CoverGirl models Taylor Swift, Drew Barrymore, Queen Latifah, Sofia Vergara and Ellen Degeneres -- not exactly what we imagine is Pink's kind of crowd. CoverGirl normally opts for the all-American, sweet-as-apple-pie appeal in its ads, so we're pretty excited that the brand mixed things up this time.

Pink's campaign will be billed as "beauty with an edge," so we're pretty sure she wont be too overwhelmed with pastel colors and angelic photo filters (and hopefully no excessive airbrushing either). The cosmetics company also announced that she'll be promoting a "bold new mascara innovation." We're not sure if there are many more mascara developments left after the whole vibrating wand thing, but we'll be sure to keep our eyes peeled this fall for any groundbreaking mascara and Pink's (hopefully) unique CoverGirl ads. Do you think Pink fits the typical CoverGirl description?

See other celebs with pink hair. Maybe it's just a matter of time before it's mainstream...

Celebrities With Pink Hair

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