Is there a website that you can't go a day without checking? Chances are, a few million other people have the same favorite, if web data company Alexa's list of the world's 500 most popular sites is any indication.
Alexa's web stats are updated daily, but its ranking system relies on three months worth of information. The rankings consist of several different criteria including a website's global reach and number of pageviews. "Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources," the company's site reads.
We've complied a list of the top 17 most popular sites, per Alexa, and highlighted the following stats for each:
- Global reach - Percentage measuring the number of internet users around the world who visit a particular site.
- Global pageviews - Percentage measuring the number of pageviews on a particular site, compared to global web traffic.
- Sites linking in - The number of links sending users to a certain websites from other, outside webpages.
Since last year, MSN has fallen six places, down from #11, while Twitter has crept slightly up from its #9 spot. Amazon advanced most, moving up five positions since 2011, while Wordpress has slipped altogether from the list of the top 17 sites. The world's favorite top four sites (see the slideshow to find out which they are) have remained the same since last year. Interestingly, while the #1 site leads in its global reach, the #2 site is the leader in terms of page views and, according to comScore data from december 2011, enjoys longer visits on average from users.