Lance Armstrong's Lessons For Small Business

Lance Armstrong's Lessons For Small Business
FILE - This July 23, 2000 file photo shows Tour de France winner Lance Armstrong riding down the Champs Elysees with an American flag after the 21st and final stage of the cycling race in Paris. The superstar cyclist, whose stirring victories after his comeback from cancer helped him transcend sports, chose not to pursue arbitration in the drug case brought against him by the U.S. Anti-Doping Agency. That was his last option in his bitter fight with USADA and his decision set the stage for the titles to be stripped and his name to be all but wiped from the record books of the sport he once ruled. (AP Photo/Laurent Rebours, File)
FILE - This July 23, 2000 file photo shows Tour de France winner Lance Armstrong riding down the Champs Elysees with an American flag after the 21st and final stage of the cycling race in Paris. The superstar cyclist, whose stirring victories after his comeback from cancer helped him transcend sports, chose not to pursue arbitration in the drug case brought against him by the U.S. Anti-Doping Agency. That was his last option in his bitter fight with USADA and his decision set the stage for the titles to be stripped and his name to be all but wiped from the record books of the sport he once ruled. (AP Photo/Laurent Rebours, File)

I am not sure what is more amazing -

• That Lance Armstrong was banned for life and is about to be stripped of his 7 Tour De France championships, or
• That Armstrong decided to drop all challenges against the allegations that he doped during his unprecedented run, or
• That his sponsor, Nike, decided to stick by Armstrong.

While all three developments are fairly remarkable, if you know anything about Nike, you know that, like Loretta Lynn, they stand by their man, and therein lay a good lesson for smaller businesses.

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