A campaign to crack the cases of unsolved Seattle murders has led to a crop of jarring billboards popping up around the city.
The billboards read "WHO KILLED ME?" and "DON'T STAY SILENT!" in large, capital letters and each feature the faces of three or four murder victims. Since 2010, there have been 17 murders in Seattle that remain unsolved.
The campaign is intended to break the culture of "no snitching" that has interfered with investigations in the past, according to King 5.
"People have a moral obligation to come forward," said Deputy Chief Nick Metz at the campaign launch on Tuesday.
The signs will be placed near areas where the featured victims lived, spent time, or died.
The presence of the billboards, however, can be painful for victims' families, the Seattle Times reports. Seeing one of the boards "brought back very sad memories," said Valentina Vega, the sister of Danny Vega, who was fatally beaten in November.
The campaign is a joint effort between Seattle police and Crime Stoppers of Puget Sound, Kiro TV reports. In addition, advertising companies have donated thousands of dollars worth of work and free billboard space, and the US Department of Justice has also contributed.