09/26/2012 12:24 pm ET

Kids Tasting Ice Cream For The First Time Are Completely Delicious (VIDEO)

To watch this video of kids experiencing the joys of ice cream for the first time is to live through one of childhood's most delicious moments all over again: that shock of cold followed by an overwhelming sweetness and -- of course -- the undeniable urge to get more into your mouth as soon as your little hands can manage it (brain freeze be damned).

The video includes a pretty prominent plug for Moose Tracks Ice Cream -- but hey, there's no such thing as a free ice cream social. And to those wondering why some of the older kids haven't tried ice cream before now, we say: better late than never. (The taste for ice cream certainly doesn't wear off as the years go by, as these adorable photos of young ice cream fans prove.)