Will.i.am: TV Networks Should Integrate More Interactive Elements Into Shows

Will.i.am's Advice For Television Networks
SANTA MONICA, CA - AUGUST 19: Recording artist Will.i.am of The Black Eyed Peas accepts award onstage during the 2012 Do Something Awards at Barker Hangar on August 19, 2012 in Santa Monica, California. (Photo by Kevin Winter/Getty Images for VH1)
SANTA MONICA, CA - AUGUST 19: Recording artist Will.i.am of The Black Eyed Peas accepts award onstage during the 2012 Do Something Awards at Barker Hangar on August 19, 2012 in Santa Monica, California. (Photo by Kevin Winter/Getty Images for VH1)

Music star will.i.am said here Friday that traditional TV networks need more original content ideas and must integrate interactive elements into their shows much more, hinting that he has some ideas that he could pursue.

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