10/03/2012 02:23 pm ET Updated Dec 03, 2012

FTC Chairman: Advertisers Backing Away From 'Do Not Track' Pledge

In February, the online advertising industry declared that it would agree to honor "Do Not Track" options in Web browsers by the end of the year- a reversal of its previous opposition to the anti-tracking effort.

Now, that year-end goal - announced with much fanfare at the White House - is looking less likely. Federal Trade Commission Chairman Jon Leibowitz said in an interview with The Wall Street Journal that the industry "appears to be backing off from its commitments."

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