10/17/2012 03:12 pm ET Updated Dec 17, 2012

Obama's Ads Are Working; Romney's, Not So Much

Day in and day out, in battleground states across the country, voters are seeing ads like the one above. The messages they're absorbing from this advertising onslaught have an enormous impact, relatively speaking. Yet while the candidates' speeches on the campaign trail are covered and dissected exhaustively, the impact of the ads is far less examined, as it's almost impossible for reporters to gauge the strategy behind their dissemination and the role they're playing in candidates' fortunes.

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