Apple's Secret Garden: The Struggle Over Leaks And Security

Who's Leaking At Apple?
A customers holds the new Apple iPhone 5 smartphone in a telephone operator's shop in central Rome, on September 28, 2012. The new iPhone 5 broke records in its launch weekend with sales above five million, Apple said this week, but the figures were below some forecasts and pressured the company's share price. AFP PHOTO / ANDREAS SOLARO (Photo credit should read ANDREAS SOLARO/AFP/GettyImages)
A customers holds the new Apple iPhone 5 smartphone in a telephone operator's shop in central Rome, on September 28, 2012. The new iPhone 5 broke records in its launch weekend with sales above five million, Apple said this week, but the figures were below some forecasts and pressured the company's share price. AFP PHOTO / ANDREAS SOLARO (Photo credit should read ANDREAS SOLARO/AFP/GettyImages)

Apple engineers love the "big reveal." When a surprising new product they have been toiling over in secrecy finally bursts into public view during an Apple keynote, they enjoy seeing the public reaction. But the public wants its products details early, and it gets them in the form of leaks, rumors, and grainy cell phone shots of dubious authenticity.

Popular in the Community

Close

What's Hot