How To Start A Business In Detroit By Really Trying

How To Start A Business In Detroit
In a photo from Tuesday, April 10, 2012, a view of Midtown is seen looking south on Woodward Ave. in Detroit. A city infamous for its population exodus, joblessness, decay and crime would seem an odd place for an upscale natural and organic grocer. Theres no doubt Whole Foods Market Inc. is bucking a trend, but so is the Motor City neighborhood where it plans to open next year. The area known as Midtown is an anomaly in the tough city enduring tougher times. (AP Photo/Carlos Osorio)
In a photo from Tuesday, April 10, 2012, a view of Midtown is seen looking south on Woodward Ave. in Detroit. A city infamous for its population exodus, joblessness, decay and crime would seem an odd place for an upscale natural and organic grocer. Theres no doubt Whole Foods Market Inc. is bucking a trend, but so is the Motor City neighborhood where it plans to open next year. The area known as Midtown is an anomaly in the tough city enduring tougher times. (AP Photo/Carlos Osorio)

DETROIT, MI - Scott Moloney nearly moved into the wrong building, jammed his ice cream machine the first time he used it, and spent a summer weekend buying dry ice to keep his tasty creations from melting.

But the owner of Treat Dreams in Ferndale survived those twists - and many more - to create a thriving business over the past two years that's now looking to expand.

"You'll never have a week that goes according to plan," Moloney told Open City Detroit on Monday night. "You can't get too high when you have your best sales day ever. You can't get too low when you have your worst sales day ever."

Popular in the Community

Close

What's Hot