The simple, sweet strains of "Heart and Soul," have been transformed into a duet of sorts played on an Apple iPad and the company's newest addition, the iPad Mini.
With the Mini's highly touted launch Tuesday, Apple lost no time in releasing its first commercial for the product: a simple, 30-second spot titled "piano" that features two iPads being played alongside each other, seemingly depicting a parent and child.
The spot, which has no narration, concludes with black text that reads: “iPad mini.”
The Mini is essentially a smaller version of the popular Apple tablet, although Phil Schiller, Apple's senior vice president of worldwide marketing, sure seems excited about it.
"There is nothing as amazing as this," he said during the launch.
While not outfitted with the Retina display available in fourth-generation iPads, the Mini has a front-facing HD camera, a dual-core A5 processor and the new Lightning connector (the 5-pin connector that's that found on the iPhone 5 and fourth-generation iPad).
According to the Associated Press, industry insiders had been waiting for Apple to release a product to compete with cheaper tablets like Amazon's Kindle Fire; however, the Mini's $329 price tag is double that of the basic Kindle Fire's.
Nevertheless, J.P. Morgan analyst Mark Moskowitz told CBS that he expects the Mini to pull revenue from rivals Amazon, as well as Samsung's Galaxy Tab 2 and Google's Nexus 7.
The Mini will be available starting Nov. 2, just in time for the holiday rush, Mashable notes.