October is Breast Cancer Awareness Month, the time of year when many athletes and celebrities use their fame to perform outrageous stunts for a good cause.
The latest venture features double the fun, with two marquee names from the sports world coming together to do their part to raise awareness about the disease.
In the video above, Arizona Cardinals wide receiver and Minnesota native Larry Fitzgerald seems more than happy to participate, shaving the head of Minnesota Timberwolves forward Kevin Love.
Wearing a cast strapped with pink tape over recently broken hand, Love explains his decision to shave his head as an act of solidarity with the many cancer patients who lose their hair.
The issue is of particular importance to Fitzgerald, who lost his mother to cancer in 2003, USA Today notes.
"Breast cancer awareness is very important to me, because I lost my mother nine years ago," Fitzgerald says in the video. "Kevin and I are here today to make sure nobody else has to lose a mother, a sister, a daughter to this disease, and we're going to do everything in our power to make sure that happens."
Love and Fitzgerald will donate 25 cents to a breast cancer charity (or up to $250,000 total) for every time the video is viewed, retweeted on Twitter, and liked or shared on Facebook, according to the video's YouTube description.
— Larry Fitzgerald (@LarryFitzgerald) October 24, 2012
— Kevin Love (@kevinlove) October 24, 2012
In a similar act to raise awareness,Nick Eason, Cardinals defensive end and Fitzgerald's teammate, posted a video of himself smashing a car with the words "breast cancer" spray-painted on it as a tribute to his mother, who died of cancer.